Data-Driven Sustainable Tourism Forum
Turning data into sustainable strategies for European tourism.
SAVE THE DATE
19 October 2026
Next Data-Driven Sustainable Forum Session
Registration opens soon.
Welcome to a new era of evidence-based transformation
In the framework of the European Strategy on Sustainable Tourism, the intersection of tourism, sustainability, and digital intelligence has never been more critical.
The Forum is a biannual digital nexus designed to translate the EU’s strategic vision into tangible, data-backed realities for destinations across Europe. Global stakeholders will convene to turn raw data into actionable sustainability strategies.
Our Goal
Our goal is simple yet ambitious: to demystify sustainability through the lens of data. We aim to foster a collaborative environment where key institutions, industry actors, and expert speakers can share insights, refine methodologies, and challenge the status quo.
10.00h
Forum starts
10.05h
Welcome Dr. Dolores Ordóñez, Director of AnySolution. Presentation of the Forum and its objectives
10.15h
Boosting Tourism Sustainability
• Dr. Misa Labarile, European Commission, DG MOVE. European Strategy on Sustainable Tourism
10.40h
Tourism Sustainability: from theory to practice
• Dr Xavier Font, Professor of sustainability marketing, University of Surrey, UK
• Vlaho Margaretic, City of Dubrovnik, European Green Pioneer 2026
11.00h
Q&A
11.20h
Wrap-up and next steps
European Ecosystem
The Forum aligns with major European-led projects and networks and initiatives in sustainable tourism: DEPLOYTOUR, D3HUB, FACILITATE, ATlas4MED, Phoenix 4.0 and European Climate Pact.
